NGAWI THOUGHTS OF THE PEOPLE– A female student from Brawijaya University, who is part of Group 51 of the Village Building Student Program (MMD) in 2025, held a socialization and workshop on marketing herbal biopesticide products.
Through this program, students do not only focus on selling products, but also directly socialize with the community about the benefits, working mechanism, and proper usage of Biopest Go!
This activity is specifically focused on
Members of RT 01 and 02 Association (PERSADA) in Ngrayudan Village, Jogorogo District, Ngawi Regency, and took place on Saturday, (26/7/2025).
The program presented is titled “Biopest Go!: Marketing of Plant-Based Biopesticides in Ngrayudan Village.” This initiative was proposed by Early Veramoy, a student from the Tourism study program, Faculty of Administrative Sciences (FIA), who is a member of MMD Group 51 with Field Supervisor Lecturer Ir. Inggit Kresna Maharsih, S.T., M.Sc.
According to Early, this program is driven by the need to increase activity.
Green agricultural village economy that is independent, healthy, and competitive in Ngrayudan Village.
“Marketing media in Ngrayudan Village, especially PERSADA, is currently not active, although this area has a very diverse potential for micro, small, and medium enterprises (UMKM). One of them is the product from friends of MMD Universitas Brawijaya Group 51, Athaya Devin, which is a botanical biopesticide,” said Early Veramoy, the head of the socialization and workshop program.
Biopest Marketing from Brawijaya University.
Therefore, the main purpose of this training is to equip PERSADA members to be able to market Nabati biopesticide products more widely through the Shopee platform.
“Amid growing awareness of sustainable agriculture, the ability to introduce affordable and easy-to-use eco-friendly products has become very important. Biopest Go! is not just a product, but also part of the effort to promote healthier and more self-reliant rural agriculture,” added Early.
The implementation methods of the program include socialization on the importance of branding and labeling on product packaging, followed by the importance of using social media in product marketing, then the importance of building partnerships with other stores, and finally the implementation of workshops on creating Shopee accounts and packaging of biopesticides.
Participants are taught how to create a Shopee account effectively, package plant-based biopesticides, and are also taught how to remain consistent in marketing the products.
“The purpose of this program is not only to enable PERSADA to market products, but also to make them smart, responsible, and sustainable entrepreneurs. We equip them with the skills to understand the advantages of botanical biopesticides, how to package product information attractively, as well as targeted marketing strategies. This is an important foundation in building community awareness and creating a market that cares about environmentally friendly agriculture,” Early explained.
Through this program, it is hoped that there will be a tangible impact in promoting enthusiasm in
Circle of PERSADA Village Ngrayudan, especially in terms of promotion and product development
Botanical pesticide. This activity is a concrete step in supporting the achievement of the Sustainable Development Goals (SDGs) for villages, particularly goal 8, which focuses on increasing decent job opportunities and promoting inclusive and sustainable economic growth at the local level.
This program is very beneficial, especially for micro and small business actors like us who previously
“Still confused about how to market products online,” said Mrs. Nana, Head of the Village UMKM.
Ngrayudan.
“Guidance in creating a store account on Shopee has truly opened up new insights for us. Now we better understand how to market our botanical biopesticide products and other local products to other regions. We hope that such training can continue so that village MSMEs can become more independent and develop in the digital era,” he explained.
By opening access to knowledge about marketing environmentally friendly products
like botanical biopesticides, as well as equipping PERSADA with promotion skills and
“Effective communication, we encourage the growth of entrepreneurial spirit and productive economy at the local level. This is a strategic step to sustainably strengthen the village’s potential, in line with the SDGs Village goal number 8,” added Early.
Through this training, it is hoped that members of PERSADA in Ngrayudan Village can utilize digital platforms such as Shopee optimally for productive purposes, especially in marketing plant-based biopesticides.
Besides improving their online selling skills, they are also encouraged to continuously promote local potential and superior products of other villages to a broader market.****
Author: Early Veramoy
CP Early: 081231682410
Email: veramoyearly14@student.ub.ac.id