Outline:
Budget verification
Action has another gem in the offer: theDenver-smartwatchwhich costs only €19.95. This watch has a bright 1.43-inch AMOLED display. AMOLED is anything but standard in this price class: it offers deeper black tones and a better viewing angle than the LCD screens you often find in cheap models. The resolution is more than sufficient to display notifications and simple graphics without visible pixels, while the maximum brightness remains comfortably readable even in summer sunshine. We like that!
The product description of the Action webshop also mentions more than 100 sports modes, IP67 water resistance, and a battery life of up to six days. The capacity of 220 mAh is modest, but in practical tests you still get two to three days with intensive use. Charging is done via a magnetic pin charger.
Denver-smartwatch from Action
Health, sports and notifications
The watch is mainly suitable for beginner athletes and health-conscious users. Serious athletes may have more need for a premium model with more accurate GPS and extensive heart rate analysis, but for those who mainly want to read notifications, count steps or track sports activities, this is a great watch.
Besides counting steps, this watch does much more. It records your sleep pattern, measures heart rate and even blood pressure (although for medical accuracy, a dedicated device remains a much better choice). With the Da Fit app (Android and iOS), you can view your statistics in colorful daily and weekly graphs. Do you receive a call? Then you can briefly answer thanks to the built-in microphone; chatting longer will definitely drain the battery. Notifications from WhatsApp, Teams, and your calendar appear quickly, although you cannot interactively respond to them.
Handy is the cycle tracker for those who want to keep track of their menstrual cycle. Together with breathing and stress monitoring, it shows that features that used to be only in expensive models are now also appearing in the budget segment.
Price print on a growing smartwatch market
According to the 2024 ICT survey by the Central Bureau of Statistics, it appears that 57 percent of Dutch people now wear a smart accessory such as a smartwatch, compared to 51 percent in 2022. This rapid adoption fuels competition: entry-level models are becoming increasingly cheaper and more complete. Where a health or sports watch with an AMOLED screen cost more than 100 euros four years ago, the current price war forces manufacturers like Denver to make sharp choices regarding materials and sensors to remain relevant.
With its colorful AMOLED screen, extensive sports tracking, and call function, the Denver smartwatch at Action offers an exceptional value for money. It does not replace high-end models that dive deeper into your data, but it allows beginners to experience what a smartwatch adds to daily life—without financial risk. This offer shows how accessible wearables have become in the Netherlands in 2025.