Unscripted with Jon Geller, Paige’s President

The Evolution of Men’s Denim for Spring/Summer 2026

Men’s denim is set to embrace a season of comfort and style. For the upcoming Spring/Summer 2026 collections, brands are drawing inspiration from vintage influences, Western roots, and coastal aesthetics. This shift has led to the creation of relaxed styles that prioritize ease, with looser fits, lighter fabrics, and sun-streaked washes becoming the norm. The market is showing a growing openness to breaking away from traditional norms, and brands are leveraging nostalgia-tinged, casual-coded designs to drive their men’s businesses forward.

Insights from the Industry

In a series called "Off the Cuff," creatives and executives from popular denim brands share their perspectives on the trends shaping their upcoming collections. Jon Geller, president of Paige men’s, discusses how lightweight fabrics and a sporty color palette will influence the Spring/Summer 2026 collection.

The Men’s Business

Geller notes that while men’s denim may not always receive as much attention as its women’s counterpart, it remains a strong performer both domestically and internationally. He highlights a return to classic denim dressing, with silhouettes trending wider. This evolution reflects a broader shift in consumer preferences towards more relaxed and comfortable styles.

Fits and Washes

The two dominant fits in the current market are slim-straight and straight-leg. Geller explains that many consumers have transitioned from slim and skinny fits into slim-straight, while others have remained loyal to the slim-straight style. The super-relaxed and super-relaxed straight leg options are primarily appealing to younger consumers. However, the slim-straight fit remains the focus for the brand as it continues to evolve.

Non-Jean Denim Styles

Paige is introducing light-weight denims and chambray fabrics for the summer season. The brand offers short-sleeve and long-sleeve chambray options, as well as a lightweight denim jacket suitable for hotter months. The color palette includes a summer pop color and a washed-out indigo, creating a sun-faded look that appeals to fashion-conscious consumers.

Inspiration for S/S ’26

The overarching theme for the Spring/Summer 2026 collection is "courtside polished." Geller explains that sporting events have become fashion shows, with both fans and athletes making a statement. The U.S. Open last year provided a significant source of inspiration, with its color palette of whites, pastel blues, and yellows aligning with the brand’s vision. Additionally, the World Cup in the U.S. has influenced the design team, who drew inspiration from past World Cups and leaned into classic styling.

Opportunities in the Market

Geller emphasizes that most consumers are unlikely to return to rigid denim once they experience the comfort of stretch and lightweight fabrics. While the brand continues to introduce new fabrications, it will not abandon its focus on stretch and comfort denim. Geller believes that the brand’s expertise in this area sets it apart, and he has yet to meet a consumer who would prefer anything other than the comfort and style that Paige offers.

Conclusion

As the denim industry continues to evolve, the focus on comfort, style, and innovation remains at the forefront. With a blend of vintage influences, modern aesthetics, and a commitment to quality, brands like Paige are setting the tone for the future of men’s denim. The Spring/Summer 2026 collections reflect a deep understanding of consumer needs, offering a range of styles that cater to diverse tastes and preferences.