SEO specialist will identify strategies, techniques and tactics to increase the number of visitors to a website

SEO specialist will identify strategies, techniques and tactics to increase the number of visitors to a website obtain a high-ranking placement in the results page of search engines. By generating more leads for the business they should open up new opportunities for driving growth and profit. SEO Strategy Development Design and implement comprehensive SEO strategies […]

SEO specialist will identify strategies, techniques and tactics to increase the number of visitors to a website obtain a high-ranking placement in the results page of search engines. By generating more leads for the business they should open up new opportunities for driving growth and profit.

SEO Strategy Development

  • Design and implement comprehensive SEO strategies tailored to achieve business goals.
  • Stay updated on industry trends, algorithm changes, and best practices to keep strategies effective.

Keyword Research & Content Optimization

  • Conduct keyword research to identify opportunities for website optimization and content development.
  • Collaborate with content writers to create high-quality, engaging, and SEO-optimized content.

Technical SEO Management

  • Conduct technical audits to identify and resolve issues affecting website performance (e.g., crawl errors, indexing issues, Core Web Vitals).
  • Work closely with developers to implement technical SEO best practices.

On-Page & Off-Page Optimization

  • Optimize website structure, meta tags, URLs, and internal linking for better search rankings.
  • Execute link-building strategies to improve domain authority and organic reach.

Performance Analysis & Reporting

  • Monitor website traffic, rankings, and performance metrics using tools like Google Analytics, Search Console, and SEMrush.
  • Provide regular reports with actionable insights to stakeholders.

Competitor Analysis

  • Analyze competitors’ strategies to identify trends, gaps, and opportunities for improvement.

Requirements SEO specialist

  • Proven experience as an SEO Specialist or similar role (1+ years preferred).
  • Strong knowledge of SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or Moz.
  • Familiarity with website development basics (HTML, CSS, JavaScript) and CMS platforms like WordPress.
  • Excellent analytical skills and the ability to interpret data for actionable insights.
  • Strong communication skills to collaborate with cross-functional teams, specially engineer team.
  • Up-to-date with the latest SEO trends, algorithm updates, and best practices.

CRM Management

  • Oversee the daily operation and maintenance of the CRM system.
  • Ensure data integrity, consistency, and security within the CRM.
  • Develop and implement CRM strategies to improve customer engagement and sales processes.
  • Train staff on CRM usage, ensuring they are utilizing the system effectively.
  • Integrate the CRM with other business systems and tools for streamlined operations.
  • Generate reports and analytics from the CRM to support business decisions.

Webmaster Responsibilities

  • Manage, update, and maintain the company’s websites, ensuring optimal performance, security, and
  • Monitor site performance and troubleshoot issues as they arise.
  • Implement SEO best practices to improve website visibility and search rankings.
  • Coordinate with content creators to ensure timely and accurate updates to the website.
  • Manage website hosting, domains, and related technical aspects.
  • Ensure websites are compliant with relevant legal and regulatory standards.

Key Responsibilities

  • Concept-Focused Content Strategy: Develop and implement content strategies for websites with heavy concept-driven builds, ensuring messaging aligns with creative site architectures and supports both user engagement and conversions
  • Early Involvement in Concept and Design Phases: Collaborate from initial concept discussions and wireframe development, integrating content that aligns with UX/UI principles and strengthens the user journey
  • Sales-Driven and Conversion-Focused Content: Create content that enhances lead generation, engages users, and effectively supports sales funnels for service-based businesses in the US market
  • Collaboration and Tool Proficiency: Use tools like Lucidchart and Miro for mapping, brainstorming, and integrating concepts into flowcharts and site maps. Employ Whimsical or Balsamiq for wireframes, working closely with designers to build content that supports the website’s unique concept and layout
  • SEO and Analytics Insight: Apply SEO best practices and monitor content performance metrics to refine and adapt strategies, maximizing reach and conversion
  • Adaptable Content Development: Adjust content to fit evolving site concepts and designs, ensuring alignment with client goals, user engagement, and overall site functionality

Digital Marketing Specialist

An exciting opportunity awaits driven individuals passionate about digital marketing and healthcare services! As a key member of our marketing team, you will lead digital marketing efforts to strengthen our presence and client engagement in the medical concierge industry.

Job Responsibilities

  • Develop and implement a comprehensive digital marketing strategy aligned with overall business objectives across core service areas, e.g. Indonesia and Myanmar.
  • Plan and execute end-to-end digital campaigns including crafting messaging, copywriting, audience targeting, selecting channels, etc.
  • Manage marketing campaigns budgets, ensuring optimal allocation of resources.
  • Monitor, analyze, and report effectiveness of marketing campaigns.
  • Provide regular performance reports and insights to senior management.
  • Ensure consistent brand messaging and presence across all platforms.
  • Identify partners and develop tailored marketing plans for joint campaigns/promotion.
  • Coordinate with partners for production of promotional materials.
  • Manage content updates for our digital platforms, including website, social media, and email channels.
  • Work closely with operations team to ensure consistent service promotion, availability, and quality for customer satisfaction.
  • Collaborate with business development teams to align digital marketing activities with customer engagement and satisfaction metrics.
  • Ensure that all campaigns are cost-effective and deliver a strong ROI.
  • Identify key opportunities for brand growth.
  • Stay informed about industry trends, competitor activities, and client preferences.
  • Provide strategic recommendations based on market analysis.

Channels

  • SEM & SEO (Search Engine Marketing & Optimization)
  • Google Analytics 4 (Tracking & Insights)
  • Google Ads (Advertising)
  • Meta Ads (Facebook, Instagram)
  • Wix (Website Management)
  • Email Marketing

Requirements

  • Minimum of 4-5 years’ experience in digital marketing, brand management, or category marketing, ideally within the healthcare or service-oriented sectors.
  • Knowledge of SEO/SEM, Meta Ads, content marketing is essential.
  • Proven track record in creating and managing digital campaigns that drive substantial customer engagement and growth.
  • Strong analytical skills with a data-driven approach to decision-making, problem-solving abilities.
  • Excellent interpersonal and communication skills, with the ability to work effectively with both internal and external stakeholders.
  • Background in healthcare, wellness, or patient services is advantageous, particularly in multiple service categories (e.g., wellness, specialized medical care).
MS Team